Media Planning Manager

BASED IN SWINDON, WILTSHIRE 
Reporting to the Media Planning Group Head

Are you a creative media strategist with a passion for all things digital? The digital landscape is ever-changing and as a Media Planning Manager you will help identify new and innovative ways to reach audiences online as well as execute and report on media campaigns. Excited by the sound of this role? Then the world of media planning at equimedia could be perfect for you!

As an experienced Media Planning Manager in our busy media team, you will work across all areas of campaign planning, execution and results analysis for a range of B2B and B2C blue chip clients operating in a variety of markets.

You will oversee a Media Planning and Trading Executive but will also be able to plan and trade your own campaigns across a variety of clients in different sectors. Typically your role will include:

  • Analysing digital marketing campaigns and the competition in a client’s market
  • Research target audiences
  • Use research to fuel your creative media campaign planning
  • Work with Ad Ops to set up campaigns across all major ad platforms
  • Analyse results and optimise campaigns to maximize performance
  • Discuss requirements and campaign performance with media owners
  • Provide weekly and monthly results analysis and spot opportunities for new campaigns
  • Assist with the management of workload within the Media Team
  • Develop strategy across your clients, working alongside PPC, SEO and Social Media Teams, in order to make both short and long term recommendations
  • Suggest ways in which the Agency can drive revenue
  • Develop the knowledge and experience of the Executives within the Media Team, and support learning and training
  • Review and implement necessary changes to internal processes
  • Assist with New Business pitches, including research, forecasting, writing presentations and attending meetings
  • Keep abreast of changes or developments within the advertising industry and ensure the whole Agency team are informed

Key skills and qualities we are looking for:

  • At least two years’ experience Agency side
  • Ideally an academic degree, science, maths, technology or English based with a minimum 2:1. Science, English or maths ‘A’ levels if not studied to degree level
  • Good attention to detail
  • Excellent communication skills both verbally and in writing
  • Comfortable with data analysis
  • Creative flair
  • Strong time management and prioritisation skills
  • Advanced Excel and PowerPoint skills

Being able to manage multiple tasks is a must and a willingness to go above and beyond what is required of you is highly favourable. 

Drop us a line and tell us why you’d like to be part of the equimedia team – send your C.V and covering letter to kate.bent@equimedia.co.uk