SEO Executive

BASED IN SWINDON, WILTSHIRE 
Reporting to the SEO Group Head

Competitive package

Reporting to SEO Manager

Working within our forward thinking SEO team you will be a true ‘techie’ who loves technology and has a good working knowledge of website development.  This is not a content-led SEO role (although you will be working to inform content creation and will be trained to contribute to content strategies), but a role which maximises the technical attributes of websites so a solid working knowledge of Excel, HTML, CSS, Javascript is necessary and a knowledge of website analytics such as Google Analytics is desirable. 

We’re not saying that you won’t be creative, we love you to be creative and inquisitive too, and a having a desire to personally be ahead of the game and to make sure equimedia is too will be a distinct advantage!

Comprehensive and on-going training is given by us, a market leading digital agency, and you get to work alongside some of the best people in the business.


Key Responsibilities

  • To work with the SEO team to ensure client websites are monitored, maintained and improved technically.
  • To assist in all areas of both on-page and off-page SEO including technical and/or content audits, keyword research, link auditing and Google Analytics set-up and maintenance.
  • Develop keyword strategies for clients that are measurable, realistic, achievable and has an associated implementation plan alongside PPC and content development teams, as appropriate
  • To help create and prepare written SEO recommendations for clients
  • To work alongside and collaborate with the PPC, Social Media and Content Marketing teams to develop Content Development Plans that assist SEO and improve customer engagement.
  • To gather data from disparate data sources, maintain client reporting dashboards and compile monthly reports on SEO performance, changes in performance and efficiency of content creation projects.


Overview of Role

  • Carry out site audits on clients’ websites and create Audit Reports with prioritised recommendations.
  • Gather data from multiple sources, organise it in pivot tables, spot trends and opportunities revealed by the data.
  • Understand customer target markets and personas.
  • Work with the teams to increase natural rankings of clients’ websites.
  • Drive and increase quality traffic to clients’ websites utilising both on-page and off-page SEO techniques.
  • Stay ahead of all SEO developments and industry changes.
  • Desire to understand SERP keyword rankings and algorithm updates.
  • Identify and suggest solutions to SEO related issues.
  • Optimise internal link-structures, site maps and page structuring.
  • Conduct Link audits using various tools and prepare reports on link status.
  • Conduct Link removal projects as required.
  • Keyword research, meta-tag, title tag and header analysis and creation for site and other assets e.g. YouTube.
  • Competitor analysis using internal and external tools and create relevant reports and insight.
  • Contribute to ethical link building strategies with content and social media teams.
  • Monitor ranking and traffic performance and provide analytical reporting using a variety of tools including GA, Searchmetrics, Advanced Web Ranking, WebMaster Tools.
  • Work closely with the Social and Content Team to ensure copy and content development is SEO friendly and that all new content is SEO optimised.
  • Work closely with the other teams to ensure positive impact on traffic and rankings is maximized and reported on.

 

Skills Required

  • 12 months proven experience and track record in SEO.
  • Computer Science degree or similar, working knowledge of HTML, CSS, JavaScript and website analytics including GA.
  • Strong excel skills including pivot tables and VLOOKUP.
  • Ability to apply critical thinking to a variety of scenarios, and to be able to use initiative and common sense on a daily basis.
  • GA set up, custom reports and advanced segments building experience an advantage.
  • Strong analytical, organizational, technical and numerical skills.
  • Good communication skills in writing and in person.

Drop us a line and tell us why you’d like to be part of the equimedia team – send your C.V and covering letter to kate.bent@equimedia.co.uk