Originally published on: Foodbev.com Date: 30 Dec 2016 It’s fair to say that 2016 has been one marked by significant change – even beyond the… Read More
What Charlotte does
Charlotte is our Media Planning Group Head and leads a skilled team of media planners and buyers to collectively develop and deliver media strategy and execution at an agency and client account level. Charlotte is the lead media planner across a wide portfolio of client accounts and is responsible for the research, planning, pricing, media selection and recommendations across all online and offline communications platforms driving forward innovative thinking and media planning excellence.
After 3 years’ prior agency experience working as a Planner/Buyer, Charlotte joined equimedia in 2011 as a Media Manager and has progressed to the role of Media Planning Group Head. Charlotte has a wide range of sector experience working on brands such as Equifax, Panasonic, Age UK and WHSmith and specialises in developing data-driven media solutions. Charlotte has a passion for audience insight and the use of data and uses this to identify new opportunities and champion new-media initiatives.
What Charlotte says
“The best thing about my role is the ability to forge relationships with media owners to develop innovative media solutions for our clients that engage a defined audience. I pride myself on delivering tailored solutions to clients that showcase our industry knowledge and ability to deliver against their objectives. The media landscape is ever-changing which constantly keeps me on my toes and excited for the next brief I work on”.
And by the way…
Charlotte loves to travel, eat and drink wine and is constantly planning her next trip away that combines all of these things. In between browsing the travel guides, Charlotte is a keen netball player and can be seen on court as Wing Attack most weekends.