What Darren does

Darren is Head of the Paid Search team at equimedia, overseeing the performance of multiple PPC accounts. He works closely with paid search executives to ensure they are driving success and efficiency across their own portfolio of clients. He also works closely with the SEO team to deliver a joined-up SEM strategy for clients and with the new business team to win new clients.

Darren’s experience

Following his completion of a degree in Business Information Technology at Bournemouth University, Darren moved in to the world of digital marketing and joined Havas as a data engineer. After moving in to an account manager role at Havas, Darren joined equimedia as a paid search trainee. He now works across many verticals within the paid search team running his own portfolio of accounts as well as overseeing and providing support to the rest of the team.

What Darren says

“Search is a constantly shifting landscape, which means you constantly have to adapt and learn, no matter how much experience you have. It’s never boring and there is always tons of data to get your teeth in to and there is always scope for improvements. Working in paid search means I am consistently learning new things and racking my brain for innovative and exciting optimisations that can improve performance for all our clients.”

And by the way …

In his spare time, Darren’s passions include Music, Travelling and Football.