What Kathryn does

Kathryn is Director of Operations at equimedia, safeguarding excellent working practices across digital and direct media and delivering value for clients. She is responsible for the media planning and buying, SEO, content and social media and Ad Operations teams (which includes our agency trading desk, Kaizen Digital Trading).

Kathryn’s experience

Kathryn joined equimedia in 2001 as a Media Planner and Buyer. Since then she has steadily progressed through various roles including Head of Media and then Head of Media, Content and Social Media. Kathryn works with clients across all our key sectors, including Financial Services with brands such as esure, Equifax, AJ Bell and Petplan. She has also overseen content strategies across a diverse client portfolio including Simpson Millar, The Donkey Sanctuary, MotorCycle Direct, Bovis Homes, 118118 Money, WHSmith and Panasonic. She is passionate about providing our clients with the most commercially rewarding and innovative marketing solutions.

What Kathryn says

“The thing I love most about my job is the opportunity to meet with likeminded business leaders and to work with a talented group of people who strive to provide the very best marketing solutions for all of our clients. I love the buzz in the office when a new idea comes to fruition or we set a new campaign live, and the way we all pull together when the pressure is on. Working across several teams also means I can fuse together data with creativity. Our recommendations are always underpinned by data – without it, my teams could not perform the complex decisions required to create value for our clients and high performing marketing campaigns.”

And by the way…

Outside of work she’s mummy to two young children, runs as many miles as she can fit in and is a lover of wine and chocolate!