Originally published on: The Marketing Blog Date: 31 Jan 2017 New research highlights highly competitive nature of December charity TV ads London, 31 January 2017:… Read More
What Louise does
Louise is one of the founders of equimedia and leads all the operational teams in the agency. She is responsible for the development of the teams and the way they work together, as well as leading the development of our products and services.
Before co-founding the agency in 2000 Louise worked client side for The Blue Cross. She was their first Direct Marketing Officer and so was responsible for setting up their supporter recruitment and donor development programme, and managing all their fundraising campaigns.
She started her marketing career at EHS Brann working with numerous financial services clients and went on to a charity specialist agency where she worked with the Samaritans, VSO and Hft to name but a few. A marketer with over 20 years’ experience, her passion for a customer centric approach to marketing planning encompasses offline media and digital marketing in all its forms.
What Louise says …
“I am in the enviable position of being able to work with our great team at equimedia, developing their skills and our working practices to ensure our clients work with truly inspiring teams of people committed to delivering original and insightful campaigns.
Working with such a committed group is enormously rewarding; seeing each new “first” come to life, with clear insights for our clients, digital marketing at equimedia is always creative and never dull!”
And by the way….
Louise supports Gloucester Rugby watching as many home games as possible, although saying she enjoys the roller-coaster ride that entails may be stretching it a bit! She is also a passionate fan of NH racing and is the proud part owner of 2 race horses who always provide thrills and excitement and are simply beautiful. She is a proud mum of 2 sons, and a gorgeously soppy cat called Wilbur.