Analytics & Insight

‘There, we’ve said it, we love data!’

Our investment in expert people and analytics technology means we can integrate vast amounts of data from multiple sources and unlock the key opportunities for you, quickly.

Introducing equiEDGE.

ERIC Daily Snapshot by channel Click image to enlarge

Unlike other agencies, we have developed our own software to store and analyse campaign data from multiple sources, at speed. We call our software equiEDGE, and that’s exactly what it will give you, an edge.

Our teams use equiEDGE to plan campaigns, provide bespoke reporting, monitor budget deployment and store every impression, click and interaction generated by every campaign. We can overlay offline media spends and results, weather data and client conversion and sale value results to look for cross channel and external response influences and understand more about where your valuable customers come from.

We can slice and dice your campaign data quickly so that we spot valuable trends and opportunities that other agencies might miss. It means our teams can spend more time optimising your campaigns than other agencies. Coupled with detailed reporting from other software such as AdWords, DCM, attribution mapping tools, Google Analytics, call tracking software and client site analytics tool kits equiEDGE enables us to provide market beating campaign planning and performance and an edge for your business.

We’ll also use your customer data to understand who your best customers are, their geo-demographic characteristics, their attitudes to digital, buying habits, media channel preferences and typical media consumption patterns. We create customer insights using Mosaic classification and TGI data to understand who to target, where and when, and overlay market insights from market commentators such as Mintel, and social media monitoring tools such as Brandwatch.

Then we overlay performance data from campaigns, including messaging performance by customer segment, which results in a decision making toolkit that boosts our targeting efficiency so our channel planning, media selections, programmatic campaign set ups and techniques, re-targeting techniques and paid search campaigns are the best they can be.

In short, we know how to get the best out of all the data our clients generate.

Google Analytics

We are a Google Analytics Certified Partner, recognition of our expertise in working with the Google Analytics product stack.

Whether you have a brand new website or want to improve the reporting on your current site, we can help. Our specialists will look at:

  • Profiles and filters
  • Tracking code implementation across your site
  • Set up of goals
  • Cross domain tracking
  • Linking Google Analytics to AdWords
  • Google Tag Manager use

And if you’re already a GA user but need some more advanced help, we can also work with you in areas such as:

  • Ecommerce tracking
  • Form tracking
  • Event tracking
  • Tracking of internal site search
  • Automated report scheduling
  • Data layers
  • Custom dimensions and metrics
  • Custom data sources
  • Enhanced ecommerce
  • Attribution modelling
  • Custom channel groupings

We can also help with bespoke projects, Google Analytics Premium, Google Analytics 360 and training for your internal teams.

Google Tag Manager (GTM)

Equimedia are a GTM Certified Partner Agency able to help you with setting up Google Tag Manager, a tag management solution that reduces the manual work needed for managing tags on a site. It means that tagging can be controlled and audited without web development time.

This system means it is straightforward to add GA, DC or other tracking software tags to all pages of a site, which facilitates attribution analysis and the ability to use all the features in Google Analytics, facilitate attribution analysis and sophisticated campaign tracking. GTM will help you to understand path to conversion and through Google analytics, provide answers to questions that will increase your site revenue.

Please get in touch to find out more about how we can help you understand your data and gain valuable insights to fuel further marketing success.