Our job is to help you plan, create and distribute strategically appropriate content that will engage your audience.
Content marketing is more than storytelling. It needs to resonate with your target audience and be truly relevant to their lives and aspirations. It should inspire them to take action or at least remember you for the time when they do need what you’re offering. And if your content really engages, they will keep coming back, strengthening the relationship further.
We make sure that our content delivers our clients’ key performance goals, whether that’s to increase visits and engagement, build brand awareness, attract customers, build trust or improve SEO visibility. And data is key! We know how to pull out the major insights so that every idea is relevant and unique to your target audience.
So, what do we do?
It all starts with strategy – defining your business objectives, what differentiates you from the rest of the market and how you are perceived as a brand. And your audience. Who are they, what do they like, what motivates them? Also influencer and keyword research. It all helps define what content is relevant.
Based on our insights, we create content that will appeal to your audience. We recommend creating a mix of both newsworthy and evergreen content to get the most out of your marketing strategy and we use various tools to track the key topics that are trending in your industry, while interpreting the conversations that are taking place across social media between your customers, influencers and competitors. Inspiration comes from these insights while always keeping in mind your brand messaging and business objectives.
We do lots of it! For both B2B and B2C clients. Infographics, microsites, whitepapers, blog posts, web copy, videos and reportage pieces. A whole range of sharable content that will enhance SEO, enlighten or entertain. We can even help produce your editorial calendar so that you are never short of ideas.
The key to a successful campaign hinges on how well it is amplified. Part of this process is to produce content that can be shared across social platforms, creating meaningful dialogue around your brand and valuable social citations. We can also incorporate paid media into the marketing mix. But we don’t buy links, we take a tailored approach and distribute stories to key influencers relevant to the audience to earn organic links.
We never rest on our laurels. We’re continually measuring the results of our clients’ content, and we have various tools at our disposal, which help inform how we optimise each campaign, track success and gather insight for future content development. We listen to what your audience and influencers are telling us so that we always achieve the best results.
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