Mobile can no longer be ignored. Consumers interact with businesses 24/7 from anywhere, and site users are five times more likely to abandon a site that is not optimised for their smartphone.
In 2014 research by IMRG Capgemini revealed 52% of all visits to retail sites came from mobile devices, eclipsing desktop traffic for the first time. Google overhauled their mobile algorithm early in 2015 to serve better results to searches made on mobile devices and ensure sites that are optimised for mobile are prioritised in results.
Mobile users are five times more likely to abandon a site when it is not optimised for a smartphone and the measurable benefits of having an optimised mobile website experience are clear with increased average page views of +33%, and an increase in minutes spend on site of +580% (source IAB Optimised Site Study, GSMA Mobile Media Metrics in partnership with ComScore).
The message is clear: if your site is mobile friendly you will engage more users and convert more site traffic to customers, winning more business!
People now expect an effortless experience of your brand no matter how they try to reach you whether it’s on the phone, in your bricks and mortar presence or through your social channels or website, through whatever device they have to hand.
We think there are five key questions every client should answer on the road to optimising the website experience they offer through mobile devices:
With in-house analytics experts we can benchmark your current site performance and conversion success through mobile devices and provide you with a refined mobile strategy, and help to build the business case for site development which will seek out and exploit opportunities to improve the customer journey. We can work with you to develop a whole site mobile solution, or a simple overhaul of your sales funnel to prove the value of the investment.
Once we help you determine what customers want to do on your site through mobile devices we will explain how to make it easy to maximise conversion so that you grow your business. Our in-house developers who design and build sites optimised for all devices can execute the plan for you or help your in-house developers exploit your opportunities and get more from your mobile website traffic.
We account for mobile traffic in all our media planning from PPC strategies that maximise the efficiencies across all devices, to mobile display campaigns that exploit audience device use trends. More than that, we can also build mobile specific ads in HTML5 that enable accurate testing, measurement and development of messaging that works best for your products and services in the mobile format, and mobile optimised landing pages and that feed into your conversion funnel.
We routinely develop click-to-call campaigns and mobile device strategies in paid search, designed to allow smartphone users to engage with you instantly and directly through their device and to optimise your return on investment across all devices.
In fact, if you want to stay ahead of your competition in the mobile space, let equimedia be your guide. The importance of mobile friendly websites to retailers is explored in our whitepaper, with interesting findings and some top tips for improving the performance of your site.
Contact us or ring 01793 715440