Paid Search

Our job is to wring every last drop of value out of a campaign to maximize performance for your business

Contact us for a Paid Search Health Check to find out how much more you could get out of your campaigns with our help.

PPC Health Check

With experience built across a range of industries from financial services and charity to B2B and retail in more than 20 countries worldwide, our team delivers a thoroughness in approach that gives you a return on investment that is hard to beat.

We help our clients build their businesses by creating detailed paid search accounts. We devise best in class search strategies; write efficiency driving ad copy and provide in-depth analysis of trends and attribution. We use the insights we uncover to spot opportunities and deliver increased return on investment through expert optimisation.

Our team offers:

  • The ability to analyse and deliver real insight, fast, using equiEDGE and third party software tools
  • Detailed account structure and expert copy writing
  • A control, test and learn’ approach to continuous testing
  • Skilled manual optimisation for critical volume keywords across desktop and mobile devices with automated intervention for maximum efficiency
  • Successful mobile device and desktop bid strategies
  • Successful applications for starter Google Grants for charity clients and qualification for the larger Google GrantsPro as quickly as possible
  • Proactive use of paid search beta tests released by Google, Bing and other country relevant engines (Yandex, etc.)

Data + Technology + People = the equimedia difference

In short, we know the combination of our skilled people (with a useful passion for data) and market leading technology tools is what makes equimedia different and enables us to make a difference to your business. Our dedication to constantly training our staff means they are equipped and relentless in their constant search for the perfect PPC account.

And we are completely flexible in the way we work with you. We can do it for you or we can work with your in house team ensuring they keep up-to-date and able to maximise your ROI through best practice techniques. Our expert team can also conduct regular reviews of your paid search accounts; assessing performance, your device strategy and bid strategy, and providing recommendations or complete re-structures for your team to then manage and monitor.

Charities

Contact us to find out how we can help you secure a Google Grant.