Search Engine Optimisation

Search Engine Optimisation (SEO) strategies that derive maximum value from natural search traffic and social media citations.

Maximise value through engaging content, technical build optimisation and organically earned links to boost natural rankings.

By creating and delivering future-proofed SEO strategies that improve content, technical build, visibility and rankings we grow organic search traffic and complement paid search campaigns, as you would expect.

Data-driven content development strategies that build engagement and audiences, and benefit SEO

We go further and provide more than your average SEO agency. We work closely with our Social Media and Content team to create audience-centric, data driven content development strategies grounded in audience needs and designed to exploit opportunities in the market, build brand, help grow social media engagement and natural search traffic, and deliver to your business objectives.

Through our in-house social media specialists, we ensure your social media augments and broadcasts the content you invest in and that third party links and social citations are earned from valuable partners.

Improving website technical attributes to maximise SEO visibility

We ensure the technical SEO attributes of your site are maximised, that content adds value and builds SEO and brand authority, third party links are only built naturally with authoritative partners and social media campaigns benefit from content development, and helps boost its impact, earning citations.

Our SEO specialists work closely with our digital development web build specialists to make sure all our clients’ websites (whether we have built them or not) are as technically robust, accessible and readable for spiders and robots as they possibly can be.

We successfully manage Enterprise sized site migrations without loss of traffic and optimise sites serving multiple territories across the world.

Checking and improving link health

Our team has worked with many clients who have received Google penalties as a result of a previous partner’s activities. We have demonstrable success in removing penalties; cleaning up link profiles and helping sites recover visibility.

Our link building services are purely organic; we work with you and our content experts to create great content your customers and third parties will be interested in, which exploits market opportunities and which builds your brand’s authority and earns links naturally.

Having a clean link profile which adheres to Google’s guidelines and a content development strategy that services your business needs and those of your customers and third parties, ensures your link building efforts are future-proofed.

Everything we do is audience and business objective-centric, including our reporting

The key to success in SEO is understanding each clients’ market, their audience, their audience’s needs and their search behaviour. Providing reporting that clearly demonstrates the role of SEO in the customer journey empowers our clients to make critical business decisions over the value of their investment in technical SEO services, content strategy and creation and social media.

equimedia’s Google Analytics accredited experts work with our social media reporting specialists to help clients set up their GA accounts in order to get the finest insight into media channel and overall site performance, adding to the rich visibility we can give clients on their digital marketing performance.

We are happy to discuss your SEO challenges and provide our view on how we could help you to achieve your ambitions and harness your market potential.

Please get in touch if you would like to know more about our services.