SocialMedia.

Conversations about your brand will happen online whether you have a digital presence or not. With the right strategy in place, you can engage with your customers, build a community around your products and values, and steer perceptions about your brand. 

Reaching out to your customers through these personal and direct channels can have a huge positive impact on your brand. Research has even found that when companies engage and respond to customer service requests over social media, those customers are more loyal and end up spending 20-40% more with the company. 

But remember, on social media, you're not just interacting with one customer, but also their friends and everyone watching. And so it's more important than ever to develop a strong and adaptable strategy.