By nature we’re a sociable bunch
People buy people, and that’s why they’re part of our digital formula (digital + technology + people).
Word of mouth plays an important part in purchasing decisions, and you should be part of that dialogue. Through social media you can benefit from the real conversations people are having around your brand and market. Social media shouldn’t be a bolt-on to your digital strategy; it should be at the heart of it.
Our heritage in direct marketing means that we’re different from stand-alone social media agencies and those that have grown out of PR. We understand how to engage audiences and build brand awareness through social media activity, whilst also delivering ROI and supporting SEO.
We have a proven track record of building and managing social media channels for both B2C and B2B clients and we work hard to ensure social media creates additional value by supporting all marketing activity.
We’re flexible in our approach and know that every business is different, but here are a few ways we can help…
Knowing your audience is key – but who are they really? What do they like? What do they watch? And where do they shop?
We can help you develop digital personas for your audiences, providing an insight into their lives and what they are most likely to engage with to maximise impact.
We listen to and interpret the conversations taking place around your brand and market sector and help spot opportunities for you.
We’ll also look to see where your brand is positioned through a Social Audit and Competitor Research.
With our management tools we can keep an eye on things for you – including posting and responding on your behalf. We’ll also put in place a crisis management plan – we hope you’ll never need it but it’s good to be prepared, just in case.
And if full social monitoring isn’t required we can support your in-house team.
If a tree falls in a forest and no one is around to hear, does it make a sound?
By using social media, we’ll make sure you make a sound. Whether this means creatively sharing your site content, boosting your social posts or using influencer marketing we’ll help you to cut through the noise.
Do you need a strategy? … Yes, yes, yes.
Developing a social strategy helps you to achieve your long term goals and future-proof your social presence. How else will you get social to deliver value for your audience and your business?
We’ll help you to understand your market and underline your unique selling points, in-line with your overall business objectives. Then we’ll apply what we’ve learnt to your existing community and help grow your following – all working towards your long term vision.
We’ll put out our feelers and monitor social trends – keeping an eye on your competitors and suggesting ways to respond to market changes.
As part of your strategy, we can create monthly posting calendars that ensure you’re tackling content with an aligned approach, but one that is also flexible and can react quickly to new trends.
We’ll create content ideas which are made to be shared and complement SEO – creating meaningful conversations, positive word of mouth and valuable social citations and links.
To ensure your adoption of social media becomes part of your marketing mix we can provide advice and training to give your channels strong foundations.
We also understand that you might feel a little apprehensive about getting active on social media, so we’ll point you in the right direction and help to demystify the channel.
To keep up to date with the latest social innovations, checkout our blog and subscribe to our social channels below.