Ben Palfreyman.

Senior Search Executive

A little bit about Ben ...

Ben is an experienced Senior Search Executive at equimedia who has broad experience working with B2B, Charity, & Insurance clients and is committed to using his experience to provide ongoing excellence in Paid Search optimisation and analysis. 

Ben is also the reporting & excel specialist of the Paid Search team and uses his skills to regularly improve efficiency and streamline reporting processes internally. 

In his spare time, Ben enjoys (and teaches) Salsa Dancing and applies the same Latin fire & passion into running his Paid Search accounts! 

My skills ...

Paid Search

100

Salsa Dancer

100

Microsoft Excel

98

Programming

45

Why I love what I do ...

“Working in the PPC department is an analyst’s dream because there is so much data to explore and lots of interesting insights to be found, and with so many dimensions to break that data down into and optimise to, we can really dive into the nitty-gritty. This ultimately enables us to better understand our audiences and to serve ads that really engage with them. 

Also, the main search engines are always adding in new features and changing existing ones, so there are always exciting and innovative things to test and present to clients to grow their PPC activity.