John Willacy

Media Planning Consultant

A little bit about John ...

Over a 30-year career, John has held senior positions in both agency and client side with companies such as O&M, Carat, Bertelsmann and MC&C Media.  

He has a wide experience of performance, brand marketing & integrated advertising solutions built on data-led insight on behaviour and value.  He has worked extensively in distance selling, continuity and subscription marketing across a wide range of sectors. 

A proven commercial thinker with a proven track record of delivering growth, profit and margin to support overall business needs, he is also an experienced trader & negotiator who has consistently achieved competitive audit pricing results for clients.  He has been an active member of the Direct Marketing Association (DMA) for 3 decades and ran his own media business in the early 90’s. His client work has been rewarded with 10 DMA, 1 Marketing Society and 1 IPA Effectiveness Gold awards. 

  

My skills ...

Media Planning

100

Media Buying

100

Data Driven Insight

100

Working with dogs, horses, chickens, and the odd human...

100

Why I love what I do ...

"The ability to deliver real bottom line impact to clients’ business using data, insight and media. There is nothing quite like being able to solve a problem, directly measure that impact and to evolve new approaches to drive further growth.     

We work in an ever-changing world of channel, technology, business and consumer disruption which drives us to be constantly inquisitive and challenged to innovate the way we bring our client’s products and services to market. There is never a dull day at the office!"