“We are thrilled with the way this campaign was approached by equimedia and with the amount of coverage the campaign received”
– Jennie Sanders, Simpson Millar
We can help you engage and inspire your target audiences by connecting your brand with relevant influencers and communities. From micro influencers to top tier bloggers, to journalists writing for local and national publications, we can help identify relevant authors and sites and target those who are most likely to have influence over your audience.
INFLUENCER RESEARCH AND OUTREACH
As well as access to journalist and blogger databases, we draw upon our extensive list of media contacts and create bespoke outreach lists to help generate special interest, regional or national coverage. We find influencers that fit with your niche and will continuously monitor their channels to make sure we only create and share content that interests them, so that both you and the influencer know that their followers are going to be interested in what you have to offer.
We know the types of content which are most likely to achieve links and shares and boost SEO visibility, and work hard to ensure each piece of content reaches its full potential. We identify the role each piece of content needs to play and measure success in terms of both content performance and influencer engagement. By building strong relationships across your influencer network, we’ll also help to ensure your strategy works well for your influencers, as well as your business.Previous Next