Our experts can help you develop an innovative, cross-channel marketing campaign strategy.
We have vast experience in all forms of display advertising, from the most up to the minute programmatic and real-time bidding solutions, through to native advertising, paid social, digital Out of Home, TV and traditional offline advertising channels.
And with extensive experience using channels such as YouTube, Amazon and video on demand (VoD), we can help ensure you’ve got all the right media bases covered.
We can help you find new ways to reach diverse and fragmented audiences, and identify the right placement mix to maximise reach and response. Our experts will optimise re-targeting strategies, placements, ad frequency and viewability to help you get the best out of your campaigns, and will continuously track the effectiveness of your display activity by analysing web traffic and measuring the uplift in brand searches.
REAL-TIME BIDDING DISPLAY CAMPAIGNS
Kaizen Digital Trading, equimedia’s sister display trading desk, harnesses ad exchanges and real-time bidding (RTB) to help you reach your target audience efficiently through remarketing, demographic, contextual and third-party behavioural data overlays. Our experienced team deliver continuous campaign improvement through data analysis, optimising RTB campaigns and applying the learnings to the planning and buying of all digital channels.
We can help you develop creative, Clearcast-approved brand awareness and direct response TV advertising strategies. Our experts have extensive experience of VoD and YouTube advertising, and use audience analysis data to ensure you reach the right audiences most effectively. We’ve even helped a number of SMEs, niche brands and location-specific advertisers reach their target audiences by household using Sky AdSmart TV advertising.
We have developed strong relationships with all UK radio sales houses and can conduct in-depth audience analysis using third-party sources such as Mosaic and TGI to identify the right stations that will resonate with your target consumers. Our control, test and learn approach helps us find the best way to reach your audiences based on demographics, budget and frequency to ensure your message is always received loud and clear.
Our expertise means we have formed strong partnerships with both niche and super affiliates and have extensive knowledge in creating bespoke plans that drive sales cost-effectively. We understand that every affiliate campaign is different, and can plan, track and manage affiliate activity on your behalf to help streamline your online strategy.
Integrating digital campaigns with offline channel campaigns can extend the reach of your online activities. We can help maximise your overall return on investment by planning and delivering cross-channel media campaigns using a mix of radio, press, television, cinema, outdoor, directories, inserts and even door drops.Previous Next