Real-time bidding (RTB) is a buying technique which allows advertisers to purchase ad impressions at the moment they are served. Kaizen Digital Trading, our own sister DSP, is the tool that enables us to conduct RTB activity. It also enables us to optimise your campaigns to maximise conversion and make your marketing spend go further.
RTB enables us to only buy impressions which will be delivered to the right audiences for the right price. Our job is to measure the true value of each ad impression, based on the value each target audience segment can deliver, against your KPIs to maximise your overall ROI.
The equimedia Kaizen platform epitomises our philosophy of continuous improvement through results analysis and optimisation. Our trading desk experts work closely with our media planning and buying teams so that all opportunities are rigorously tested, shared and applied to other media channels.
Get in touch to find out more about how we can maximise the returns from your online marketing budget.Previous