Everything starts with data. It’s at the heart of everything we do. But understanding your customers, your business objectives and your current performance are also key to creating a future-proof digital marketing strategy which consistently delivers great results.
Data analysis is key to optimising the efficiency of your marketing spend. Our bespoke reporting solutions use your customer data, as well as insights from our own data sources, to build in-depth profiles of your customers. By developing online personas and building a picture of each customer’s journey from research to purchase, we’ll help you determine how best to reach them and maximise your ROI.
It can be challenging to keep up with developments in digital media. That’s why our in-house innovation team will review all new digital developments against your individual business objectives to uncover new opportunities across all platforms which could help optimise your digital marketing strategy.
A HOLISTIC APPROACH
Offline promotion can impact search volumes and increase click-through and conversion rates. At equimedia, our media planning team has proven experience in planning and buying both online and offline media. We can overlay offline and client data across campaign results using our unique campaign analysis tool, equiEDGE, to give a complete picture of what works and what doesn’t.
Contact us today to find out how we could help you navigate today’s complex media landscape and develop a strong digital marketing strategy.Next