Passionate about data and driven by results.

information is fuel, knowledge is power...



Show me the numbers !

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We challenged the long-standing opinion of this well known household credit provider by staying true to our methods. Data profiling identified the gender bias of loan applicants as female, generating a whole new opportunities for media targeting and acquiring new applicants for this client. The result was an 85% increase in customer acquisition year-on-year with a decrease in CPA.

We had successfully used customer profiles for their B2C business to aid media planning and efficiency. We wanted to achieve the same for their SME offering. Using Mosaic Commercial and SIC analysis we profiled and built personas for the SME business and customer databases, allowing us to identify new media opportunities. The results delivered +24% increase in SME customer applications, through a +123% increase in new traffic to the business savings site.

Our 'media day in the life' models demonstrate the likely media touch points that your users would encounter throughout the day.

“equimedia are one of the most proactive agencies I have worked with. The account management team I work with are knowledgeable in all areas of digital and it really helps when you are working with them day to day. They give the same energy and enthusiasm across all products, and have taken the time to understand each one properly. They are results driven, knowledgeable, and proactive – nothing is too much trouble, what more could you want from an agency?”

Hannah Wright
Digital Marketing Manager
Age UK Enterprises
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Standing out from the crowd...

We don't plan the channel first - we establish the channels being used by your target audience and then devise a digital strategy based around this.

Our online personas build a picture of each customer's journey from research to purchase, to determine how best to reach them. 

Using a variety of planning, research and market sizing tools, we evaluate the landscape and understand consumer behaviour through segmentation and profiling.

If you're interested in maximising your ROI and achieving your business aims efficiently, then an insightful strategy based on all reliable data is vital. This is the foundation for our success and delivering the results you desire. 

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United Kingdom

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During this period of uncertainty we are still operating at 100%. Our brilliant team are working remotely at the same fast pace and to the same high quality. Whether you need support or are an existing client, we're here for you.

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