WHEN THE GOING GOT TOUGH TOUGHBOOK GOT EQUIMEDIA

122% improvement in number of responses

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Complementing paid search with digital display

3% increase in market share achieved with 33% less budget

Panasonic Toughbook are the market leader in the rugged computing market, with the name ‘Toughbook’ synonymous with the product type. The products are amazingly robust and suited to a myriad of challenging outdoor and indoor environments. Consequently they are difficult to break (!), and so a great sales pipeline is crucial to maintaining their market leading position.

equimedia was appointed to increase traffic to their new B2B website and build brand awareness of Toughbook within new geographical and vertical markets across Europe. The aim was to increase Toughbook’s overall European market share from a market leading base by achieving 30% growth, whilst reducing the cost per response significantly, with less marketing budget.

why the client was so happy:

The number of visitors to the new website increased by 25% year-on-year with over 150,000,000 impressions delivered in the marketplace. The site now generates over 50% of the inbound qualified leads each week.

By the end of the year, Toughbook’s European Revenue Market Share had increased from 62.6% to 65.3% (Ruggedized and Semi Ruggedized laptop market) which represented a growth in revenue of more than the total revenue of the market number two.

 

equimedia is one of the best online advertising agencies in Europe. Their knowledge of the market and techniques is excellent. By working with them, we have reduced the cost per advertising response by 80% while increasing website traffic by 25% year on year.

STEPHEN YEO, DIRECTOR MARKETING COMMUNICATIONS GROUP, PANASONIC SYSTEM COMMUNICATIONS COMPANY EUROPE

Figure 1: Toughpad Display Creative

Figure 2: Panasonic Toughpad range

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