GENERATE SOCIAL BUZZ

1,000's of teaser video views

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Build interest on social networks

engagement rate
408% higher than target

This year, for the first time, RSPB were keen to generate interest and create “social buzz” in the run up to the launch of their annual Give Nature a Home campaign.

We created a campaign featuring a teaser video broadcast in Facebook ad Twitter promotions which ran over a two-week period in in the run up to the main TV campaign. This activity was further supported with standard posts on Facebook and Twitter.

 

why the client was so happy:

With over 200,000 total social engagements across the two networks, the target number of engagements was well and truly beaten on both Facebook and Twitter.

With the use of paid social media, this teaser campaign proved to be a successful way for RSPB to create the “buzz” they wanted. Overall, it was a great pre-launch activity for the main TV campaign, which could not have got off to a better start!

This year we wanted to use social media to generate early interest in our Give Nature a Home campaign in anticipation of the TV and full campaign launch. It worked, with results exceeding all our expectations.

CAROL LAMEY, INTERNET AND DIGITAL MARKETING CHANNEL MANAGER (RSPB)

Figure 1: Facebook post showing teaser video

Figure 2: Example of standard post on Twitter