In a recent survey on 6,000 British species, more than one in 10 are under threat of disappearing from our shores. Giving Nature a Home is the RSPB’s key concern and over the last year we have been helping them to spread this message. With 60% twitter users watching TV whilst also using twitter we were able to connect with the tv ad and amplify our message. Twitter also offers 20% added value free on top of impressions booked for not for profit organisations.
The activity ran over 2 – phases. Phase 1 tracked engagements at £0.07, and then following a period of review and refinement for our targeting options, following phase 2, engagement were delivered at £0.05. The client was delighted at this trackable, cost-effective awareness driving activity!
Figure 1: RSPB Twitter page showing 'pinned' tweet
Figure 2: Example Promoted Tweet