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Twitter’s role for this campaign was to:

  1. Drive discovery and engagement for the Give Nature a Home campaign
  2. Support and amplify TV advertising
  3. Drive conversion on twitter
  4. Promote the #homesfornature hashtag


engagements at less than

why the client was so happy:

In a recent survey on 6,000 British species, more than one in 10 are under threat of disappearing from our shores. Giving Nature a Home is the RSPB’s key concern and over the last year we have been helping them to spread this message. With 60% twitter users watching TV whilst also using twitter we were able to connect with the tv ad and amplify our message. Twitter also offers 20% added value free on top of impressions booked for not for profit organisations.

The activity ran over 2 – phases. Phase 1 tracked engagements at £0.07, and then following a period of review and refinement for our targeting options, following phase 2, engagement were delivered at £0.05. The client was delighted at this trackable, cost-effective awareness driving activity!

Figure 1: RSPB Twitter page showing 'pinned' tweet

Figure 2: Example Promoted Tweet