Developing a B2B website

5-fold increase in website lead conversion!

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A new website to significantly increase online performance

improved rankings for core market keywords

The brief was for an international site with a modern design, fully functional across all devices, that maintained all search engine rankings after migration, was correctly optimised for all country territories and successfully drove leads into Marketo. The client team also wanted a CMS that would allow new content to be easily added to the site.

We worked with Zinc Ahead’s own design team to develop the look and feel and optimise the user journey on all devices.

why the client was so happy:

We built a fully responsive website and carried out in-depth testing across all devices to ensure the site was deemed “mobile friendly” by Google following their algorithm update. A blog was added on which fresh content could be easily added and optimised. We also provided SEO training to ensure that any new content added to site was technically optimised by territory and for all search engines.

equimedia have ensured that our new, fully responsive website integrates seamlessly with our lead management software and allows for regular updating and adding of content, making all of our lives easier!

equimedia’s project management team have worked to ensure our requirements are met from day one and we look forward to continuing to work with them on the website management and the further development of our international sites

David Bennett, President, Global Sales & Marketing, Zinc Ahead

Figure 1: Zinc ahead responsive website build

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