Objectives
ASDA Money knew they needed to ensure their customers enjoyed a better user experience. In the brief we received, ASDA wanted to achieve this by making it easier for their customers to purchase a car insurance policy online, which meant making their purchase funnels more user friendly.
They also wanted to make sure their brand guidelines were translated into an attractive UX, and that their website funnels were designed to accommodate mobile and tablet users first for a better UX.
- Ensure purchase funnels are user friendly
- Translate ASDA Money brand guidelines into the website design
Our Approach
Ensuring a good UX for your customers is crucial for any ecommerce website in this day and age, the user journey through the sales funnel needs to be smooth and seamless, it can be the difference between a consumer choosing you or your competitor.
Having a good understanding of what ASDA Money needed, equimedia went straight to work, starting with the UX. Our web development team created a responsive UX and wire-framing that enabled us to map out and fully understand the user journey. We then focused on producing designs for each of the six steps of the funnel, bringing the wire-frames to life and creating a friction-less journey.
Finally, the templates for ASDA Money's website were fully developed using HTML and Java Script, we then integrated these within the platform, and then began testing before go-live.
Results
We delivered an additional £1m in premium following the launch of the new funnel and also a 40% increase in click to quote conversion.
- £1m additional premium following launch
- 40% increase in click to quote conversion
£1m additional premium following launch
40% increase in click to quote conversion
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
