Objectives
Christmas is a key time for charity adoption, membership or sponsorship scheme regular giving supporter recruitment. We maximised the sales of adoptions as gifts for our equine rescue charity client by running a cohesive multi-channel Christmas campaign using targeted display ads, paid social ads and Paid Search (PPC).
- Maximise adoption sales as gifts
Our Strategy
With the help of our content team, we developed a creative theme that resulted in consistent messaging across all channels and the custom built landing page. By using messaging related to gifting, we ensured the ads appealed to a broad audience who were likely to buy an animal adoption at this key time of the year.
The bespoke landing page featured a countdown clock to the last order date before Christmas. In order to keep messaging cohesive across channels, we regularly updated the copy of each ad at key points in the campaign, emphasising last delivery dates to encourage last minute gift buying before Christmas!
Results
The campaign over-delivered in terms of adoptions vs forecast across all channels and with a more efficient cost per adoption than forecast!
- Increase in adoptions
- More efficient CPA
36% more adoptions than forecast across all channels
38% more efficient cost per adoption than target
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
