Petinsurancereview.com (PIR) a US pet insurance quote aggregator and review site, launched their new site in September 2017. They wanted to improve their natural search site visibility and rankings, to increase relevant site traffic for core generic head term searches and increase quote requests.
To do this, PIR needed a well optimised, technically robust website with audience-centric content. They also needed equimedia to create a straightforward user journey that would result in more quote requests, insurer reviews and engagement with the site content.
Throughout the six month project, equimedia used a blended SEO and content strategy to engage and inform a pet-centric audience. The strategy provided information on pet care, breed characteristics and the benefits of insurance.
The technical website optimisations we made sent consistent search signals, improving search rankings and the content strategy encouraged repeat visits to the site and an increase in quote submissions.
The results we delivered include:
- Averaging position 3.5 (top 5) for the highly competitive head term "pet insurance" in the U.S. market.
- Increased organic traffic by 25%.
- Increased traffic to homepage by 100%.
- Increased quote submissions by 144% compared to the monthly average pre-new site.