Objectives
The brief was for an international site with a modern design, fully functional across all devices, that maintained all search engine rankings after migration, was correctly optimised for all country territories and successfully drove leads into Marketo, their lead management software.
Zinc Ahead also wanted a CMS that would allow new content to be easily added to the site.
- A modern site with functionality across all devices
- A CMS that enables easy content creation
Our Approach
We worked with Zinc Ahead’s own design team to develop the look and feel and optimise the user journey on all devices.
We built a fully responsive website and carried out in-depth testing across all devices to ensure the site was “mobile friendly”. A blog was added on which fresh content could be easily added and optimised.
We also provided SEO training to ensure that any new content added to site was technically optimised by territory and for all search engines.
Results
- 500% increase in on site conversions to a lead
- 1000% increase in landings to the new blog within the first month
- 100% improved natural search rankings for core market keywords
- 100% visibility maintained for organic traffic post-migration
"equimedia have ensured that our new, fully responsive website integrates seamlessly with our lead management software and allows for regular updating and adding of content, making all our lives easier! equimedia’s project management team have worked to ensure our requirements are met from day one and we look forward to continuing to work with them on the website management and the further development of our international sites."
David Bennett President, Global Sales & Marketing
500% increase in on site conversions to a lead
1000% increase in landings to the new blog within the first month
100% improved natural search rankings for core market keywords
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
