The brief was for an international site with a modern design, fully functional across all devices, that maintained all search engine rankings after migration, was correctly optimised for all country territories and successfully drove leads into Marketo, their lead management software.
Zinc Ahead also wanted a CMS that would allow new content to be easily added to the site.
We worked with Zinc Ahead’s own design team to develop the look and feel and optimise the user journey on all devices.
We built a fully responsive website and carried out in-depth testing across all devices to ensure the site was “mobile friendly”. A blog was added on which fresh content could be easily added and optimised.
We also provided SEO training to ensure that any new content added to site was technically optimised by territory and for all search engines.