2016 Social Media and Fundraising Whitepaper

Charity choice: Embrace social media to future-proof fundraising acquisition or chase a decreasing supporter-base…

Some charities have been slow to change as society has embraced the opportunities offered by being digitally connected. Recruiting digital marketers is a challenge in an industry with a skills shortage, so developing an effective supporter recruitment and retention strategy that exploits the opportunities offered by our connected society has been a challenge for many organisations. Against the landscape of falling supporter trust in charities and faced with the complexity of the digital landscape it can be hard to know the best way to reach new, younger supporters.

However, not everything is different from the days before the internet. The tried and tested marketing techniques of knowing who your best supporters are, identifying where to find them and how to reach them emotionally are skills that remain at the heart of great marketing; it is just that some of the best ways to reach younger supporters are through new digital channels.

This report looks at how charities can exploit the advantages of social media and effectively communicate their messages to raise awareness of their work and recruit new support in all its guises. We examine:

  • The growth of the ‘always on’ digitally connected society
  • The importance of supporter profiling
  • Changes in audience online consumption habits, and how social channels can augment and maximise the return on broadcast media investment
  • Opportunities in new technologies including cashless payments and Instagram and how charities can exploit the opportunities for social media success!

Download the whitepaper today to review the full results and understand how your charity website could better engage this mobile savvy and demanding audience.

Or get in touch today to discuss how we might help you capitalise on your audiences online habits.