Aggregator dominance is evident across all markets within the financial services sector, but is there still hope for brands who want to build visibility and share of voice in these crowded markets?
Since 2000, equimedia has worked with Clients competing in competitive financial services markets, and we have observed one common theme across the entire sector: The dominance of aggregators and the growth in their influence on the consumer to be price or rate led, is as huge as their marketing budgets!
This research paper analyses thousands of data points to identify financial services aggregators and top brands share of voice in natural search results. We look at the facts and discuss what this could mean for marketers in terms of paid and organic search strategies.
Is SEO really dead for the entire financial services sector, or do brands just need to find another way to maximise their website’s natural visibility?
The whitepaper summarised our research across eight financial product categories. We examine:
Get in touch now to discuss how we might help you develop a digital marketing strategy to achieve cut through in your competitive financial services market.