We innovate across the digital disciplines of Search, Social, Media, Conversion and Analytics to deliver to your key performance targets, whether acquisition, retention, sales volumes or brand specific KPI's.
We understand the inter dependencies of all digital channels and their role in the overall marketing mix so we can help you maximise the value of your marketing budget and stay ahead of your competitors.
By understanding your business, your challenges and opportunities, the strengths of digital channels and how all marketing channels can work together, we can plan, create and deliver a joined-up digital strategy for each stage of the customer buying cycle which will maximise your ROI.
Data is at the heart of our business; insight is part of our DNA, enabling us to deliver intelligent marketing solutions across digital, mobile and direct channels. From simple gain scoring tools through to complex customer journey analysis and conversion modelling, our toolkits empower our strategies and channel planning.
We work as a natural extension of our clients marketing team – encouraged to out think and out innovate the competition. Ultimately, everything we do is focused on creating exceptional value for our clients.
We are experts at utilising media channels and techniques for 'market-making': maximising brand engagement across media channels and ensuring you influence and retain audiences for your products and services. We put our clients' aims and the consumer's demands at the centre of our media strategies and execute successful marketing campaigns in more than 20 countries around the world. We are experts at delivering great performance media campaigns, including our clients' use of video and rich media to balance performance and innovation to benefit sales and brand value.
A customer centric approach to content creation means our SEO team help you create maximum visibility and value from investment in your website that delivers to your customer's needs and builds relevant natural search traffic volume.
Making sense of social media with intuitive strategies that work for you and your customers starts with listening. Listening helps us make sense of what people are saying about our clients' brands in social media channels and spaces, and then create relevant campaigns and content that start conversations and engage audiences.
Fast growth in mobile search and traffic makes it vitally important to ensure that clients reach out via Smartphones, providing outstanding experience with mobile web apps and optimised websites. equimedia can provide refined mobile strategies, and execute highly targeted campaigns to take advantage of the explosion in mobile search.
We are able to focus on driving efficiency for our clients through our approach of mixing manual and automated search campaign controls. This results from merging together the advantages of manual optimisation for critical volume keywords with the efficiency of automated intervention for low volume, quality terms.
Our SEO experts make sure that each client gets the maximum value from natural search traffic to site through improvements in content, technical build and links to site to boost natural rankings. The right message delivered in the right channel is second nature to our experienced team. Adapting those messages as the market changes, staying in touch with audience nuances, allows us to maximise the number of consumers who become customers.
We are experts at creating and delivering performance media campaigns that harness the power of all targeting, buying and creative techniques, delivering great brand visibility to the right audience and efficient return on investment. Our Kaizen platform enables your brand to engage and retain highly targeted audiences through continuous optimization of online media campaigns.
Partnering with both niche and super-affiliates enables equimedia to create bespoke affiliate strategies that drive sales and fit with each client's brand, delivering results that matter for the business.
Knowing customers are interested in your product and a service is one thing, getting them to convert is another.
Creating the path to successful conversion requires solid insights and analytics of current web page performance, matched with clear, objective implementation of enhanced order processes that create value, faster.
Providing our clients with detailed insights, backed up by our powerful data analysts and skilled technical developers, empowers our multi channel strategies to maximise the value of all your marketing investments online and offline.
Understanding the user experience along with our design and build skill set, enables us to improve sales in value and in volume. From immediate usability and landing page tests, through to SEO consultancy, and full-scale digital conversion audits, we can demonstrate return on investment improvements quickly and cost effectively.
From initial concept through to build and on-going website management, we have extensive experience in producing websites that build on your brand values and convert traffic effectively. We then continually refine these websites to ensure revenue is always maximized.
To engage with your audience in a cluttered marketplace, it is essential to ensure your digital assets perform effectively. equimedia deliver creative assets that make the most of dynamic content, product feeds, video, new formats and new technology platforms.
"equimedia's collaborative approach to working, together with their honesty and integrity in assessing our overall strategy have fuelled the growth in our business since our relationship began. They have delivered this not only from a media planning and buying perspective but also from a creative and consultative basis with their technical development team."
"equimedia have developed our search marketing strategy both within Paid and Organic search so that it delivers an exceptionally cost effective business for us. They have made the digital channel one of our most important for development moving forwards and we are looking forward to continuing to work with them to do this."
"It is a pleasure working with you and your team… your team is head and shoulder above most of the agencies I have dealt with over the last 20 years. In the future if I or anyone I know is looking for a digital agency then I will recommend equimedia."
"equimedia is one of the best online advertising agencies in Europe. Their knowledge of the market and techniques is excellent. By working with them, we have reduced the cost per advertising response by 80% while increasing total exposure to our product and brand. We increased total web leads 25% YoY while our advertising budget halved due to the recession. I thoroughly recommend them."
"Our digital assets have improved dramatically since equimedia took responsibility for them back in 2008. They worked closely with the Petplan team to overhaul the existing website to deliver a customer centric, content rich online environment.
Since the launch, the team at equimedia have consistently defined ways in which the site can be improved to increase conversion, whilst also delivering designs that look great and in line with the brand. It also helps that they design and build across multiple channels including our websites, social media and banners. I highly recommend them and consider them a true extension of my team."
"We found you to be the best search company that we have worked with, which in particular revolutionised our off-line to on-line strategy at BSM. Not only did you minimise and provide value for money on our PPC spend but also worked hard with our team to provide us with market leading SEO capability in a very competitive marketplace. Your understanding of how to maximise media spend and how that needs to add value to bottom line was second to none amongst media agencies.
Making money for your Clients was exemplified by your use of social media with the "recommend a friend engine" that you built and led for us, this created a step change in conversions for the business. Most valuable for me personally however, was the analytics and insights that you provided and how you acted as a strategic partner to ensure that our business remained ahead of the chasing pack - this was highlighted on numerous occasions when without prompting and at your own cost you undertook initiatives to show us the way and then got us on board and convinced us to invest for what was in almost all cases immediate return."
equimedia launched a social network hub that engaged the audience and stimulated brand advocacy.download now
Toughbook needed a digital agency who could provide a digital strategy that would maximise leads through country specific websites whilst opening up new markets and verticals, in challenging economic conditions.download now
WHSmith deployed equimedia's Feedstream solution to market their complex product range efficiently and profitably.download now
Equifax needed the marketing expertise at equimedia to help build awareness of their new mobile app.download now
MotorCycle Direct had never considered display before. equimedia helped show them how to drive value efficiently in this new channel.download now
Through insight and creative vision, equimedia transformed the Petplan website into a clean, modern, performance driven asset.download now