Data Solutions

Our investment in expert people and analytics technology means we can integrate vast amounts of data from multiple sources and unlock the key opportunities, quickly. We use the insights to recruit new customers cost-efficiently, delivering a market-beating return on marketing budget investment, use your customer data to create effective customer communications and a website that ranks well, engages and converts prospects to customers.

1st Party Data Strategy: Customer Profiling

We use our clients’ customer data to understand who their best customers are, their geo-demographic characteristics, the attitudes to digital, buying habits, media channel preferences and typical media consumption patterns. We create the customer insights using Mosaic classification and TGI data to understand who to target and where, and overlay market insights from client data and market commentators such as Mintel, and social media monitoring tools. 

We can then overlay performance data from campaigns, including messaging performance by customer segment, which results in a decision making toolkit that boosts our targeting efficiency so our channel planning, media selections, use of AI, programmatic campaign set ups and techniques, re-targeting techniques and paid search campaigns are the best they can be.  

Customer interaction data and profiling insights inform everything we do from media planning, campaign targeting and use of AI tools to landing page creation, content development, social media campaigns and CRM strategies. In short we know how to get the best out of all the data your customers generate. 

1st Party Data Strategy: CRM

Our team of CRM data specialists can help you organise your disparate data sources, interrogate your data to uncover opportunities and create actionable insights, while our data storyteller brings these findings to life to drive insight and improve decision-making when it comes to CRM strategy. We help you understand what is possible, what triggers certain customer behaviours and how you can predict actions before they happen, helping you to make the most of your most valuable assets - your customers.

Analytics fueling site optimisations

Combining our technical expertise in Google Analytics and GTM and our ability to build bespoke Looker Studio results and data dashboards with our website design and build experience we approach website improvement (CRO) from a data-driven user experience perspective. Through analysis and interpretation of the user journey data we provide data driven insights and site optimisation strategies that deliver improved conversion and increased ROI. 

Data driven CRO plays a crucial role in Search Engine Optimisation ensuring we develop landing pages that rank well and satisfy the needs of the customer, and user journeys and UX that deliver conversion for paid search and organic search. 

Bespoke results dashboards

We can turn all of your data into a simple or sophisticated dashboard to house all of your key KPI trackers in a single place. We can give you the ability to share bespoke campaign reporting with your key stakeholders using your brand guidelines. Our team specialise in both Power BI and Looker Studio and can create good looking dashboards to suit your needs.

If you'd like to discuss your data analysis challenges, please get in touch to talk to our experts.