Join Amisha Rathod, Jamie Prictor and James Corrigan to find out how to diversify your media mix, prove ROI, drive growth and prepare for the cookieless future.
In this 30 minute Masterclass Amisha Rathod, Head of Media, and Jamie Prictor, Head of Paid Search at equimedia discuss the thorny challenge trying to diversify your media mix poses, and help you navigate the complexities of today's media landscape.
James Corrigan, Planning Account Director asks the team key questions on how to extend your reach, prove ROI and drive growth overall. They also consider the imminent cookieless future and how you can start to future proof your marketing campaigns now, by testing alternative targeting techniques.
Topics covered:
- Diversifying the Media Mix: Tackling the efficiency plateau and expanding your reach to drive growth
- Strategic Solutions: from navigating the cookieless future to how to harness attribution insights discover how to allocate your media budget for optimal growth and build the data to gain stakeholder support
- Test and Learn Methodology: learn about the Digital Wave approach to establishing viable testing opportunities that will prepare you for the cookieless future
The session is packed full of invaluable insights and inspiration and you'll leave with a checklist of actions to kick start your diversification.
If you'd like more insight please get in touch. We'd love to hear from you!
The Expert
Amisha started her career at equimedia in 2006. She spent time living and working in London, and then made the decision to return to equimedia in 2019. Amisha has expertise in all elements of digital marketing media planning and buying from both a brand and performance perspective. She leads our media team in creating multi-channel, full funnel (pirate) campaigns that reach, engage and convert browsers to customers for our clients in diverse industries from B2B to retail and charity to financial services.
Jamie started his paid search career at equimedia and returned to us in 2021 after several years working client side. His expertise in Paid Search means our team deliver excellent data driven results harnessing the best technology and AI has to offer. His passion is getting the best out of the technology to drive growth no matter the size, industry or complexity of the client. He is always keen to share his knowledge with his team and his clients and has built a close knit PPC team who always strive to deliver excellence.
