Changing content consumption habits mean Video on Demand (VoD) campaigns can now reach audiences choosing to consume content when convenient for them. ITV Hub, All4, My 5 and Sky Go all provide the opportunity to reach your audiences cost efficiently with better targeting options than linear TV and lower prices delivering more value from your TV ad production investment. Use our team to plan and expertly optimise your VoD campaigns, and measure responses, too.
- Broadcast VOD (BVOD)
- Granular Targeting
- Video Production
- Campaign Optimisation
- Multi-Channel Placement
VoD advertising allows us to reach a highly targeted audience using demographic, geographical and lifestyle data, which we can combine with data insights from TGI and Mosaic to ensure that your ad is being seen by the right audience at the right time.
Our in-house tracking and data experts ensure that your campaign is integrated with other digital activity via DoubleClick tracking technology, providing you with a full 360 degree view of the impact that your activity is having on activity in other channels and responses overall.