Strategy & Planning

Using best in class planning, targeting and campaign management skills, we create bespoke plans to ensure we put your ads in front of the right people at the right time to drive sales cost-effectively.
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Our experience of creating audience centric, bespoke campaigns, our tracking and results analysis expertise and the knowledge of our programmatic trading desk team ensure we create marketing plans that drive sales and growth, cost-effectively in UK, Europe, North America and beyond

Our media planning and buying is completely audience centric. We work with you to define your ideal customer profiles,  analyse their media consumption habits and use this insight to define a digital marketing strategy and channel plans that reach your ideal customers when they are ready to engage.

  • Audience Definition
  • Audience Targeting
  • Media Campaign Planning
  • Media Campaign Buying
  • Media Campaign Tracking
  • Media Campaign Optimisation


Our tracking and results analysis expertise ensures all campaigns are optimised over time to maximise their efficiency. Our attribution analysis skills help us understand the contribution of each channel to overall results which ensures budgets aren’t squandered and we deliver a holistic marketing plan that maximises your Return on Investment overall.

Whether you want advice on which digital channels would work for you, you need to ensure your paid social and display campaigns work as hard as possible to create brand awareness and interest, or you want to get more from your TV and Digital Audio spend, or want to understand what each channel contributes to overall results, we have the expertise to help you achieve a Return on Investment that drives growth, profitably.

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Our Work

New York Bakery Company

In Q4 of 2017 the New York Bakery Company re-launched their brand with a fresh new look and updated brand identity – all focused around their amazing new ambassador Edna! We were tasked with the planning and execution of an innovative online campaign to drive maximum brand awareness and engagement during this crucial period.

The digital strategy we executed used a wide range of channels and placements, testing different creative variants, and also making the most of recent digital innovations. The plan included Programmatic Display via our Kaizen Trading Desk, YouTube Trueview Pre-Roll, Facebook and Instagram Carousels and Cinemagraphs, Native Video via Unruly, and a Mumsnet Online Partnership.

7.2 million programmatic display impressions @ £2.50 CPM

5.1 million video views @ £0.05 CPView

14,000 new users driven to site from paid activity

What Our Clients Think

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Performance Media