Our programmatic campaign buyers create banner and video display campaigns to reach target audiences across the internet, using more than 25 different display networks including the Google network and Amazon, through our trading desk, Kaizen. They plan and buy YouTube campaigns and digital audio campaigns accessing hundreds of radio stations, podcasts and audio outlets, and use Spotify, TuneIn Radio and Soundcloud, too.
- Programmatic Display
- Real-Time Bidding
- Retargeting
- Granular Targeting
- Bespoke Targeting Algorithms
- Amazon Campaigns
- Video Campaigns
- Audio Buying (Spotify)
The Kaizen team can target the right audiences using demographics, behaviours, interests, keyword targeting and re-targeting, and can build bespoke targeting algorithms to maximise your reach and engagement, whether your key performance indicators are traffic to site or conversions. Your own customer data can be used to exclude existing customers or target others that share their characteristics, and campaigns can be executed across all devices and connected TV.
Ultimately they use the right set of techniques to achieve your objectives and allow the results data to drive optimisations to maximise campaign efficiency.
Using the best AI technology available plus audience insights, the right targeting techniques and overlays, we maximize the reach and return from all types of display campaigns and optimise the return on digital tv and audio. Through expert tracking technology, Campaign Manager and attribution analysis, we optimise your budget between digital channels and platforms, as well as within each campaign, too, maximizing overall Return On Investment.
