Our programmatic campaign buyers create banner and video display campaigns to reach target audiences across the internet, using more than 25 different display networks including the Google network and Amazon, through our trading desk, Kaizen. They plan and buy YouTube campaigns and digital audio campaigns accessing hundreds of radio stations, podcasts and audio outlets, and use Spotify, TuneIn Radio and Soundcloud, too.
- Programmatic Display
- Real-Time Bidding
- Granular Targeting
- Amazon Campaigns
- Video Campaigns
- Audio Buying (Spotify)
They can target the right audiences using demographics, behaviours, interests, keyword targeting and re-targeting, and your key performance indicators be that traffic to site or conversions. Your own customer data can be used to exclude existing customers or target others that share their characteristics, and campaigns can be executed across all devices and connected TV.
Ultimately they use the right set of techniques to achieve your objectives and allow the results data to drive optimisations to maximise campaign efficiency.
Using the best AI technology available plus audience insights, the right targeting techniques and overlays, we maximize the reach and return from all types of display campaigns and optimise the return on digital tv and audio through TVTY ad syncing technology. Through tracking technology DoubleClick and Campaign Manager, we optimise your budget between digital channels and platforms, as well as within each campaign, too, maximizing overall Return On Investment.