Reporting

Bringing your data to life by building bespoke visual dashboards in Google Data Studio that cut through the noise to enable clearer, quicker decision making.
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It is crucial for organisations to be able to get actionable insight from their data quickly. Long gone are the days you can wait for your weekly report to come through in excel – and who wants to trawl through excel data anyway?

We provide GA4 set ups with bespoke exploration reports and integration with CM360 so you can compare like with like and understand what is driving conversions more effectively. We can visualise GA4, CM360 and other data sources in Looker Studio dashboards constructed to deliver the reports and insights you need, making your data accessible and understandable.    

Google’s free Looker Studio reporting tool allows us to create customised visual dashboards that pull data from multiple sources and then allows you to share the information easily with your peers. By creating a bespoke dashboard for you we can provide your business with fully up to date data, allow you to segment and visualise results immediately, gain valuable insights, and make digital marketing decisions with confidence.

Custom attribution reporting, visualised in Looker Studio, allows you to understand the contribution each media channel, organic search and organic social media campaigns make to your overall sales or lead volumes. By truly understanding the importance of each strand of activity you can plan effectively to drive growth. We build attribution reports that are bespoke to each client that pull in data from multiple sources to give you a 360 degree view of how your marketing channels and campaigns work together.   

  • Bespoke Looker Studio Dashboards
  • Campaign Dashboards
  • Conversion Dashboards
  • Funnel Visualisation
  • Custom Attribution Reporting
  • Field & Event Based Visualisations
  • GA4 Set Ups and Exploration Report Creation

 

Google Looker Studio allows you to visualise and combine data sources from across the Google Stack, as well as pull in data from other key marketing platforms such as Facebook, Twitter, LinkedIn and many more. Allowing us to create your Looker Studio dashboards, you will set your company on the road to becoming a more data-driven business. Our specialist team will help review your reporting challenges, then design and create a Looker Studio dashboard that will become a core part of your daily monitoring, reporting, and optimisation processes.

Google Marketing Platform Certified
Looker Studio
Google Analytics 4
BigQuery
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Our Work

London's Air Ambulance Charity

Working with London's Air Ambulance charity we used a data driven approach to optimise their user journey's through their site and their donation funnel.

Detailed Google Analytics data analysis visualised in Looker Studio delivered a 360 degree view of website user journeys identifying drop off points in journeys prior to reaching the donation funnel, and as users passed through the donation funnel step by step. We enhanced the user journey analysis with Hotjar heatmapping insights as well as live user sessions recordings. The data insights generated informed the CRO experiments deployed ensuring a high success rate.

The project delivered an 11% increase in traffic to the donation funnel, a 29% increase in the donation funnel start to complete rate and a significant increase in donation revenue. 

11% increase in traffic to donation funnel

29% increase in donation funnel start to complete rate

Significant increase in donation revenue

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What Our Clients Think

We're so pleased with the support the equimedia team have offered and the partnership we have built! The custom attribution model created by equimedia has been invaluable. The relationship between PPC and other media channels is becoming clear and we can better judge the return each channel can achieve. This will strongly underline our strategies moving forward to ensure we can protect more families in the future.  

 

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Emma Walker

LifeSearch

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Other services we offer

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Data Solutions

We provide future proofed analytics solutions that allow you to gain deeper insight to your marketing & website performance.

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data solutions

Performance Media

Reaching your customers through the right channels, building brand through response, increasing high intent website traffic, and driving sales - efficiently

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performance media

Digital Experience

We deliver best in class user experiences that reflect your brand, and importantly, convert. We encompass SEO, UX research, wireframing, design, development, and continuous CRO of your dream website.

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digital experience

Digital Consultancy

Long term strategic thinking and detailed audience centric planning is at the centre of what we do. We help lead on marketing strategy, profile your audiences, and deliver enhanced training.

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digital consultancy
Performance

Performance Media

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Paid Search

The distinction between paid and organic search is becoming increasingly blurred. We can assist you in adopting a comprehensive search strategy to ensure your customers access the content they seek, regardless of its position or format on the search engine results page. Employing data-driven strategies will empower you to effectively allocate resources and investments in response to the dynamic nature of the landscape.

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ELEVATE - Specialist B2B marketing solutions

We recognise that there are distinct differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. We offer tailored B2B solutions bespoke to individual client needs on a regional, national, and global scale expertly deploying AI and machine learning to maximise ROI.

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Programmatic

Using our own in-house display trading desk to plan, target, manage and optimise your campaigns with real-time bidding and ad retargeting, we develop campaign that deliver ambitions.

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Paid Social

Our experts can develop and manage your entire social media strategy to keep you at the forefront of online conversations. We ensure your paid campaigns work seamlessly with your organic social posts, and are targeted accurately to reach your ideal audience.

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Organic Social Media

Your social media page is the cover of your book, the shopfront for your business. Our experts amplify your brand voice and turn your followers into fans, reach new audiences, drive revenue and help achieve your marketing goals. We live and breathe internet culture, and we’ll make sure your content stands out.

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Lead Generation

Our connections with both niche and super media partners allow us to work quickly and efficiently to drive leads for your business whatever your industry in the UK, Europe and beyond.

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VOD (Video-On-Demand)

Our media experts can place your ad in front of the right audiences on the right video on demand platforms to ensure your brand is seen cost efficiently and your investment adds value.

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AdSmart & DRTV

Utilising our TV expertise and relationships with TV broadcasters, we can place your ad in front of a larger audience using a variety of techniques to ensure your campaigns remain targeted and cost efficient.

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