User behaviour is changing faster than ever before. This means that designing your website experience without good UX and the user insight to back these decisions up, is like building a house without a solid foundation.
At equimedia we connect our clients’ needs with their customers’ needs to produce sites that deliver innovative, frictionless and truly valuable user experiences. Undertaking detailed and insightful user research is fundamental to our UX web design, development and conversion rate optimisation processes.
- Information Architecture
- Card Sorting
- User Journey Mapping
- Persona Creation
- Heatmap Analysis
- Usability Testing
- User Journey Analysis
- Heuristic Analysis
Insight is at the heart of all our UX and design decisions. We conduct audits that ensure we stay on top of users ever changing needs, and one step ahead of the competition. Website UX is an integral part of today's digital landscape and as such we strive to creative interactive experiences that are as easy to use as possible. Our core user centred design principles are:
- Understand the problems we need to solve
- Perceive user pain points
- Identify user wants and needs
- Remove subjectivity from UX decisions
- Deliver more user-centric experiences
- Reduce the risk of poor UX decisions
