Sky AdSmart campaigns use Sky’s customer data, rather than the programmes being watched, to target particular audiences. This buying methodology is similar to the targeting used to buy programmatic display ad campaigns meaning AdSmart ads can be highly localised, only shown to specific audience types and a cost efficient way of building brand and driving response.
- Granular Targeting
- Conversion Tracking
- Sky Campaigns
- Virgin TV Campaigns
- TVTY Syncing
Audience centric deployment of advertising budget means that every pound you spend works hard as part of a holistically constructed whole to drive awareness and response.
Our campaign response tracking abilities and attribution analysis skills mean we can understand the uplift an AdSmart or DRTV campaign can have on awareness and response in other digital channels so it can be used tactically to boost response at key times.
If your audiences consume linear TV we can plan and buy traditional DRTV campaigns through our partner TV buyer. Using our team means we can not only track conversions on site and understand the uplift generated by particular TV, AdSmart or VoD ad buys but we can create synergy between your TV ads, display, Paid search and Social media campaigns both creatively and through the use of TV Sync technology such as TVTY. Using technology to ensure paid search and social media ads exploit dual screening behaviours in your target audiences, maximises response and delivers great Return on Investment.