[Webinar] Feeling the Love: A Strategy to Maximise Online Donations

This webinar ran on Tuesday 12th April.

Key highlights:

  • Intro to CRO
  • Why CRO is vital for fundraising
  • Delivering significant success in 3 months
  • Utilising FREE tools
  • Examples from London’s Air Ambulance Charity
  • Your “Getting Started” Action List

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Feeling the Love: A Strategy to Maximise Online Donations

This webinar ran on Tuesday 12th April 2022

Drive higher donations volumes & values in 3 months

Throughout our 23 year history we have been lucky enough to work with a wide variety of charities & not-for-profit businesses, including The Donkey Sanctuary, Age UK, London’s Air Ambulance Charity & many more. Objectives vary by charity, but one that is always front of mind is improving the online fundraising journey and driving more donations.

We know how to drive well-qualified traffic to site that will donate, but that isn’t where the optimisation process ends, conversion rate optimisation (CRO) is essential to help “plug the leaky bucket” on-site. The last thing you want to do is spend time, money & effort delivering a fantastic fundraising campaign, only to lose those potential donors in the funnel.

In this 30 minute webinar we explained why CRO is vital for fundraising, showed how to successfully run a CRO programme with minimal time & effort (utilising a variety of freely available tools), and use examples of how we’ve done this to drive meaningful change in just 3 months. We specifically focussed on examples from our long term partner London’s Air Ambulance Charity, who joined us to co-present.

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About the Presenters

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Ross Britton
Website Experience Director

Ross has been with equimedia over 5 years and leads our Website Experience team. With a broad knowledge and a keen eye for detail, his focus is on delivering outstanding website user experiences, high quality builds, and conversion rate improvements the drive business growth.

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James Gardner
Head of SEO

James is responsible for the Search Engine Optimisation (SEO) strategy and delivery. James has extensive experience of most elements of digital marketing both agency side with past clients including Herman Miller, Creed Fragrance, SACO Apartments and Hargreaves Lansdown and client side as Head of SEO at Nationwide Building Society.

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Peter Livingstone
Digital Consultant

Peter is a digital professional with 18+ years of experience as a digital marketing professional primarily in roles delivering digital transformation, advocacy, change management, content strategy and curation, plus UX development whilst assisting organisations to fully leverage existing and future digital platforms.