[Webinar] Feeling the Love: A Strategy to Maximise Online Donations

This webinar ran on Tuesday 12th April.

Key highlights:

  • Intro to CRO
  • Why CRO is vital for fundraising
  • Delivering significant success in 3 months
  • Utilising FREE tools
  • Examples from London’s Air Ambulance Charity
  • Your “Getting Started” Action List

Download the webinar content today!

equimedia logo      London's Air Amulance

Download The Content Today!

Sector

Privacy & Cookie Policy ...

This site is operated by equimedia Limited, a company incorporated in England (registration number 3892399), the registered office of which is First Floor, Stella Building, Whitehall Way, Windmill Hill Business Park, Swindon, SN5 6NX.

As a valued visitor to our website, we are committed to maintaining your privacy and being clear & transparent on how we use cookies and any personal data you submit to us.

PERSONAL DATA

If you complete a form on this site, you will be asked to provide certain information about yourself (such as your name, address and email address). equimedia respects the privacy concerns of users of this web site and complies with all applicable UK Data Protection legislation currently in force in relation to its treatment of personal information. This privacy statement sets out our policy in relation to how it uses any personal information collected from you through your use of this site.

By disclosing your personal information to equimedia Limited, you consent to the collection, storage and processing of your personal information in the manner set out in this privacy policy.

In the event that you would like to update your details or have any queries regarding this privacy statement please contact equimedia by any method set out at the bottom of this page.

Prior to completing a form on this website you will also be asked to confirm that you have read our terms and conditions. Our terms and conditions explain how we securely store and use your data. They also explain how this website uses cookies (as below).

USE OF COOKIES

equimedia use cookies to recognise website visitors and to store the way visitors use this site. This allows us to analyse website activity, so we can optimise the user experience and make sure we offer the best content for visitors. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful.

We also occasionally run targeted advertising to generate relevant traffic for this website. In order to target this advertising effectively, we use a cookie to ensure this advertising is targeted and relevant.

The cookies we use do not contain any personally identifiable information.

Read more about how this site uses cookies.

LINKS

This site contains some links to other websites. We are not responsible for the content or privacy policies of any of these sites.

CHANGES TO THIS POLICY

The equimedia privacy policy may change at any time, so you may wish to check it each time you visit our website.

CONTACT DETAILS

By Post:

equimedia Limited
Stella Building
Windmill Hill Business Park
Whitehill Way
Swindon
SN5 6NX

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
drawn arrow

Feeling the Love: A Strategy to Maximise Online Donations

This webinar ran on Tuesday 12th April 2022

Drive higher donations volumes & values in 3 months

Throughout our 23 year history we have been lucky enough to work with a wide variety of charities & not-for-profit businesses, including The Donkey Sanctuary, Age UK, London’s Air Ambulance Charity & many more. Objectives vary by charity, but one that is always front of mind is improving the online fundraising journey and driving more donations.

We know how to drive well-qualified traffic to site that will donate, but that isn’t where the optimisation process ends, conversion rate optimisation (CRO) is essential to help “plug the leaky bucket” on-site. The last thing you want to do is spend time, money & effort delivering a fantastic fundraising campaign, only to lose those potential donors in the funnel.

In this 30 minute webinar we explained why CRO is vital for fundraising, showed how to successfully run a CRO programme with minimal time & effort (utilising a variety of freely available tools), and use examples of how we’ve done this to drive meaningful change in just 3 months. We specifically focussed on examples from our long term partner London’s Air Ambulance Charity, who joined us to co-present.

Webinar Banner

About the Presenters

User Photo
Ross Britton
Chief Operating Officer

Ross has been with equimedia over 7 years and leads business operations and our Digital Experience team. With a broad knowledge and a keen eye for detail, his focus is on delivering outstanding website user experiences, high quality builds, and conversion rate improvements the drive business growth.

User Photo
James Gardner
Head of SEO

James is responsible for the Search Engine Optimisation (SEO) strategy and delivery. James has extensive experience of most elements of digital marketing both agency side with past clients including Herman Miller, Creed Fragrance, SACO Apartments and Hargreaves Lansdown and client side as Head of SEO at Nationwide Building Society.

User Photo
Peter Livingstone
Digital Consultant

Peter is a digital professional with 18+ years of experience as a digital marketing professional primarily in roles delivering digital transformation, advocacy, change management, content strategy and curation, plus UX development whilst assisting organisations to fully leverage existing and future digital platforms.