Objectives
To help maximise the value of all media engagement with our Clients target audience we encourage our Clients to test the syncing of their TV ad spots to their digital media optimisations, such as Pay Per Click ads. This technology enables our Clients to serve a digital advert at the same time as a TV advert.
- Increase click through rate
- Increase conversion rate
- Reduce cost per click
Our Approach
For one of our financial services Clients just the syncing of their TV ads to their Pay Per Click campaign provided significant additional ROI.
The syncing technology uses audio fingerprint scanning of over 600 channels in the UK and allows businesses to target their own or competitors ads.
First we had to create a TV specific campaign for our client, this campaign is then set live for 30 minutes when a live TV ad is triggered. You can maximise your budget by securing the top spot or providing TV specific copy when it matters most.
Results
The Results are Compelling...
- 55% increase in click through rate
- 24% increase in conversion rate
- 26% decrease in cost per click
- 40% decrease in cost per lead
55% increase in click through rate
24% increase in conversion rate
26% decrease in cost per click
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
