Objectives
Cripps & Co operates a collection of 11 luxury wedding venues across England, creating unforgettable experiences in beautifully restored barns and historic settings.
While the business had built an exceptional reputation offline, its website no longer reflected the quality of its venues or the strength of its brand. Built on a restrictive template, the existing website provided somewhat of a generic user experience and offered limited flexibility which sometimes made it difficult to showcase the character and individuality that defines the Cripps & Co offering. Content was fragmented across multiple pages, creating usability challenges and SEO issues, while internal teams remained reliant on developer support for content updates.
Equimedia was commissioned to redesign the website and create a premium, mobile-first platform capable of improving engagement, strengthening organic visibility and increasing conversion performance.
- Create a premium, mobile-first website experience
- Better reflect the quality and personality of the Cripps & Co brand
- Strengthen the group's "Barn Wedding" positioning
- Improve venue discovery and user journeys
- Integrate with the Cordero booking platform
- Deliver 100% CMS editability
- Improve privacy compliance and reporting
- Increase organic visibility by 10%
- Increase organic traffic by 20%
- Increase engagement rate by 20%
- Increase website conversion rate by 20%
Our Approach
The project centred around creating a digital experience that felt as premium as the venues themselves. We replaced the restrictive template with a bespoke design focused on simplicity, elegant typography, generous white space and strong visual storytelling. Developed using a mobile-first approach, the experience was carefully designed for modern couples researching venues primarily through their smartphones.
A key area of focus was the redesign of venue pages. Content was restructured and consolidated to improve navigation, reduce SEO cannibalisation and help users access key venue information quickly. UX-optimised layouts ensured prospective couples could easily explore venues, browse imagery and progress towards key conversion actions with minimal friction.
Alongside the visual transformation, we integrated the website with the Cordero booking platform and implemented a bespoke tracking solution that connected website and Meta lead generation activity directly into the CRM system. This enabled complete click-to-booking attribution, giving the team greater visibility over user behaviour and marketing performance. The platform was delivered with a fully editable CMS, providing complete control over content management without ongoing developer support.
Results
The new website successfully aligned Cripps & Co's digital presence with the quality of its venues while delivering substantial improvements in engagement, search performance and conversion rates. The combination of improved user experience, stronger website architecture and ongoing optimisation created a digital platform that not only exceeded every original performance target but also established a stronger foundation for future growth.
Comparing performance from 20 March 2025 to 19 November 2025 against the equivalent 2024 period, the website delivered:
- 90% increase in engaged sessions
- 20% increase in organic visibility
- 127 additional ranking keywords
- 40% increase in organic traffic
- 46% increase in website conversion rate
Marcus Bull, Head of Marketing, Cripps Barn Group said:
"We have been working with Equimedia for two years, and their support with our website redevelopment and ongoing optimisation has been invaluable. While our venues have always delivered exceptional experiences, our previous website didn't fully reflect the quality and premium nature of the Cripps & Co brand. Equimedia have worked closely with us throughout the entire process, providing hands-on consultation, creative input and a genuinely collaborative approach to designing and launching a new platform that feels every bit as high-quality as the venues themselves.
The results have exceeded our expectations. Not only have they helped create a beautiful, user-friendly website, but they have also significantly improved how prospective couples discover, explore and engage with our venues online. Their expertise in SEO has played a major role in increasing our visibility, while ongoing development and optimisation continue to improve engagement and conversion performance across the site.
What particularly stands out is that the work hasn't stopped at launch. Equimedia continue to proactively support and evolve the website, embracing emerging technologies and AI-driven search and optimisation strategies to ensure our website remains aligned with how modern customers research, discover and interact with wedding and event suppliers. It gives us real confidence that we're continually delivering the best possible digital experience for our couples.
The service from Equimedia has been professional, friendly and incredibly proactive throughout. It's a pleasure working with people who genuinely care about what they do and are invested in helping their clients succeed. The team have been fantastic to work with, and their expertise and responsiveness have made a real difference to our business."
Engaged session up 90%
Organic traffic up 40%
Website conversion rate up 46%
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
