Objectives
Many charities run DRTV ads, but often they are unsupported in other media channels.
- Increase paid search conversion rate
Our Approach
For our equine rescue charity client, we used TV Sync as part of our Paid Search BAU strategy to bridge the gap between TV and digital campaigns, and create a synergy between the two channels.
TV Sync works by aligning digital activity such as Paid Search (PPC) to TV ads. equimedia ran TV Sync activity using a 3rd party system which allowed us to update Brand PPC copy for a short window following the airing of the ad, with messaging relating directly to the TV ad itself.
This created standout in Google for the PPC ad if the user had just viewed the TV ad.
Results
- Increase in conversion rate
- Bridged the gap between TV and digital campaigns
- Increase in brand uplift
21% increase in Conversion Rate
23% decrease in the CPA, when comparing TV sync messaging vs standard Brand ad messaging
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
