Objectives
Early Years Direct (EYD) are a retailer of Early Years resources for nurseries, pre-schools and primary schools. In Spring 2026 they asked equimedia to take over the management of their Meta activity following the success of our work managing their paid search campaigns.
Our objective was to improve the performance of their Meta advertising activity and increase the value of sales directly attributed to the platform. Our approach to achieving this goal was to improve overall campaign efficiency by expanding reach, increasing engagement, and ensuring Meta was continuously reaching and identifying new, high-value prospective customers.
- Improve Meta advertising performance
- Increase the value of sales driven by Meta ads
Our Approach
Our strategy centres on two key areas:
- campaign & creative optimisation, and
- audience targeting refinement.
We introduced new creative which is now regularly tested and refreshed to continuously improve performance and increase creative insights. This approach delivers greater awareness, engagement, and sales while also informing the optimisation of the campaign creative and audience targeting. Optimisations ensure budget is focused on the users most likely to convert.
We also aligned the brand’s paid social activity more closely with their organic social activity. By identifying strong-performing organic content and amplifying it through paid media, we have delivered proven messaging to new prospecting audiences, increased the value of existing content, and created further commercial opportunities.
Results
The impact of these changes has been significant. Comparing performance from April to July 2026 against the same period in 2025, Early Years Direct achieved substantial growth in reach, engagement and directly attributable revenue despite maintaining relatively modest media investment.
A key win from our approach is that we identified a fantastic organic video within EYD’s feed and promoted this to a new, highly targeted, prospecting audience, which delivered an order with a brand-new customer which was 65x higher than EYDs average order value. These results demonstrate how a focused strategy built around audience refinement, creative optimisation and integrated social activity can drive substantial business growth, even when operating with limited budgets.
- 256% increase in directly attributable revenue from Meta year on year
- 126% increase in reach, per month
- 32% increase in click-through rate (CTR), rising from 1.27% to 1.68%.
CTR increased by 32%
Reach increased by 126%
Revenue increased by 256%
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
