Organic social media strategy helps achieve lead volume targets

We created highly relevant content for our client’s audiences, which included promoting an Open Day, sharing customer experience case studies and increased use of exterior images that were most successful in our paid social campaigns.

We took a less formal approach to our copywriting to humanise the content and appeal to a wider audience. We closely monitored engagement on Facebook to inform our content strategy development, using images and copy subjects that gained the most interactions.

We tested the use of informative content on Facebook and Instagram which included FAQ posts alongside branded graphics. These posts performed very well and resonated with the right audiences. Simultaneously we used a boosting strategy for our most popular posts to increase reach and engagement. With this monthly boosting budget, we were able to grow our client’s organic community further.

The targeting for the boosted posts was led by the data insights from our core paid campaigns on Meta platforms. Through a methodical test and learn approach we identified the best performing audience labelled ‘Land, Wealth & Cabins’ that utilised interest targeting designed to reach an affluent audience likely to have sufficient land for a log cabin, and who had also shown an interest in log cabins.