Objectives
Redwood Bank is a specialist business bank focused on property loans and savings accounts for businesses and charities. Their website was not only difficult for customers to use, but it also delivered poor trust signals to Google, made updates almost impossible, and failed to address the information needs of Redwood Bank’s different audiences.
Our task was to deliver a new business-critical Umbraco site which was 100% CMS controlled and Search engine optimised, which delivered to the needs of Redwood Banks audiences, in two months.
Other agencies said it was impossible.
- Improve site UX and site speed
- Ensure site is 100% CMS controlled
- Ensure site delivers to multiple audience needs
- Consolidate and organise site content
- Improve SEO and rankings
- Increase site engagement
- Improve conversions
Our Approach
We worked closely with the client through every stage of the project, starting with an evaluation of the old site against business objectives and search engine optimisation needs. This work helped define the new sitemap and the consolidation and removal of unnecessary content while ensuring we had rich pillar pages to service the search intent of all audiences.
The site design and UX process included a number of testing and feedback phases, at pace, to ensure we delivered fully mobile, desktop and tablet responsive modules to the developers.
As each component was approved, the developers coded them in the Umbraco CMS to be 100% editable, fully browser and device tested. This enabled the client to upload content quickly to ensure we hit tight deadlines.
The site was built within two months, fully tested, with all content populated, UX functionality in place and ready for deployment. The deployment included SEO migration support for all re-directs with new GA4 events set up and reporting metrics in place to monitor success.
Results
Nominated for ‘Stand out B2B Website of the Year’ in the Digital Excellence Awards 2025, Redwood Bank’s new site has enterprise level architecture to ensure scalability as the organisation grows.
The site was delivered within two months and achieved all of the Client’s objectives:
- Average on site engagement time rose by 10% year on year with overall engagements per session up 14%
- Returning site visitors rose by 10% year on year for daily to monthly return visitors and 12% for daily to weekly return visitors.
- Primary conversion rose by 28% year on year
- SEO Share of Voice for primary generic keywords up 250% post launch compared to pre-launch
- Rankings on page 2 for highly competitive search terms (previously no rankings)
- Site speed scores of 94/100 on desktop putting among the elite tier for UX and SEO
- Overall engagements per session rose by 14%
- Primary conversions rose by 28% year on year
- SEO Share of Voice increased by 250%
- Site Speed score of 94/100 on desktop
Michelle Monck, Head of Marketing at Redwood Bank said:
“We set a significant challenge to be live in two months, and the equimedia team has delivered. Eight weeks from a decision to go ahead, to launch. Not just a migration but a new look and feel, too. It is incredible and something other agencies said couldn’t be done. The new site looks great, and the CMS is easy to use and is flexible in design. The redirects have been smooth. The launch was professional, slick, with no interruptions to customer service. I wanted to let you know this has been an exemplar of how to run a project at fast pace.”
Overall Engagement up by 14%
Key Conversions up 28%
SEO Share of Voice up 250%
Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.
