James Gardner Head of SEO at equimedia, discusses the options and challenges when organising your international site architecture to ensure your country and language specific content appears in the correct country, in the correct language.
Managing a site that serves customers in several countries, speaking several languages its important that you deploy a site architecture structure that is consistent and easy for the user and Google to navigate. James shows examples of how some well-known international brands have handled this issue in their sites and how they make it possible to manage site content effectively without their sites increasing exponentially in size.
James covers use of hreflang tags to help Google navigate your site and how essential (and difficult) it is to maintain your internal site linking, especially if you have different sub domains rather than folders.
James then provides some recommendations on how to start planning your international website structure in a manageable way.
If you’d like help planning your global site architecture, please get in touch to talk to our experts about your challenges. We'd love to help you!
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| Author | James Gardner |
| Channel | Website |