At equimedia, we now reference Search Everywhere Optimisation (SEvO). Why? Because today, people don’t just “Google it.” They discover brands through TikTok, YouTube, Amazon, Pinterest AI assistants, podcasts, review sites, and even generative AI tools like ChatGPT.
If your brand only shows up in Google search results, you’re potentially invisible in the places your customers are actually looking.
What is SEvO?
SEvO is about optimising your brand’s visibility across every digital touchpoint—not just search engines. It means making sure your content, products and expertise are discoverable whether someone is searching on Instagram, Meta, or exploring an AI chatbot. Rand Fishkin (and others) argue SEO is the only acronym we need, and they may be right, but we think that little 'v' explains it's the new Search Everywhere Optimisation, not the old Search Engine Optimisation, so we're sticking to it for now.
The core principles of SEvO
- Omnichannel Visibility – Be findable on the platforms your audience actually uses.
- Platform-Specific Tactics – Tailor strategies for each channel (video engagement on YouTube, buyer intent on Amazon, conversational clarity for AI).
- Entity-Driven Authority – Build a trusted, consistent brand “entity” that algorithms and AI recognise everywhere.
- Coordinated Content – Align your messaging across websites, socials, product pages, and apps to reinforce recognition and trust.
How SEvO differs from traditional SEO
| Traditional SEO | Search Everywhere Optimisation |
|---|---|
| Focuses on Google, Yahoo!, Bing search engines (SE) | Covers all platforms and search experiences |
| Relies on Keywords and Backlinks | Uses platform-specific content and signals |
| Measures Rankings & CTR | Tracks visibility, engagement, reviews |
| Goal:drive SE traffic | Goal: be found and chosen everywhere |
Why SEvO Matters Now
Search has changed. People are just as likely to find you via TikTok as through Google, and increasingly, they’re turning to AI chatbots for answers. If your brand isn’t discoverable across all these environments, you’re leaving opportunities (and revenue) on the table.
Equimedia’s Vista AI: powering SEvO in the age of AI
To help brands thrive in this new search landscape, we developed Vista AI—our proprietary AI Visibility Audit.
Vista AI shows you how your brand is being cited, described, and recommended by artificial intelligence systems across the digital landscape. This is especially relevant to SEvO because it evaluates your discoverability not just on Google, but in AI-powered environments such as:
- Conversational search engines
- Voice assistants
- Generative AI platforms like ChatGPT or Google’s AI Overviews
Vista AI provides strategic insights by:
- Revealing how AI models currently present your brand
- Highlighting gaps and opportunities for improving visibility in AI-driven search
- Informing both content and technical strategies to boost positive mentions and recommendations
In short, Vista AI ensures your brand is not just found in AI search—but also trusted and chosen.
Getting started with SEvO
- Map your audience – Find out where they actually search.
- Tailor your content – Optimise for the unique signals of each platform.
- Showcase E-E-A-T – Prove Experience, Expertise, Authority and Trustworthiness everywhere.
- Audit your AI visibility – Use Vista AI to uncover how AI presents your brand today.
- Adapt constantly – Stay ahead of new search behaviours and algorithm shifts.
The future of search is fragmented, AI-driven, and everywhere
SEvO ensures your brand stays visible, credible and chosen across all platforms, not just Google.
With Vista AI, equimedia gives you the intelligence to understand how your brand is represented in AI-driven search, and the strategy to make sure you’re found everywhere that matters.
Please get in touch if you'd like to know more about the Vista AI Audit.
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| Author | Andrew Burgess |
| Channel | SEM |