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Has Google breathed new life into SEO?

Date
Wed 3/1/2017
Topic:
  • Search results trends
  • Winning and losing brands into 2016
  • Key SEO techniques
  • Effective tactics
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Has Google breathed new life into SEO?

As Google continuously tweaks its algorithm in a quest to deliver the best possible organic results for every search, new opportunities have opened up for brands to rank organically.

But how can brands compete with the aggregators and rank well?

Securing top organic positions is crucial for sustaining lead volume without massively increasing investment in paid search. In our latest whitepaper, we re-examine the research we compiled in early 2016 and compare it with new data gathered in December 2016 to see what has changed for the financial services sector. 

About the Author

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Louise Burgess
Board Director

Louise started her marketing career agency side, moving client side to launch the supporter fundraising programmes for The Blue Cross. After starting a family she co-founded equimedia with Andrew in 2000, supporting key client relationships, the equimedia team and managing the back office functions.