[Webinar] Digital Masterclass #5: Key PPC Strategies and the Top Mistakes to Avoid in an AI World

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Join our Head of PPC, Jamie Prictor, as he discusses effective deployment of AI in Paid Search management.      

In 30 minutes our experts Jamie Prictor, Head of Paid Search and Kieran Hadfield PPC Executive discuss the complexity of managing PPC today, the AI tools available and the common pitfalls if they are not deployed effectively. 

Managing PPC is now more complex than ever and although the AI available can be incredibly powerful, used incorrectly you can waste budget and possibly get in trouble with compliance. 

The topics covered are: 

  • Bid Strategies: how to choose the right bid strategies for your account
  • Broad Match Testing: do you know what you are appearing for?  
  • PMAX/Demand Gen: set and forget? 
  • Ad Copy: is now easier than ever to create great ad copy? 
  • Auto Apply Recommendations: the pitfalls!
  • Optimised Targeting: is it actually benefitting you?

If you're responsible for managing your PPC agency this will be 30 mins well spent, as we provide our top hints and tips so you know what questions to ask! .  

If you'd like support with your PPC please get in touch. We'd love to hear from you!

The Expert

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Jamie Prictor
Head Of Paid Search

Jamie started his paid search career at equimedia and returned to us in 2021 after several years working client side. His expertise in Paid Search means our team deliver excellent data driven results harnessing the best technology and AI has to offer. His passion is getting the best out of the technology to drive growth no matter the size, industry or complexity of the client. He is always keen to share his knowledge with his team and his clients and has built a close knit PPC team who always strive to deliver excellence.

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Kieran Hadfield
PPC Executive